![]() Additionally, 71 percent of customers said they were less likely to fall back on rent, council tax, or other bills. #THE VERY ORGANISED THIEF ONLINE TRIAL#Findings from a trial of the scheme showed that the initiative reduced the use of food banks by 92 percent and a reduction of more than 80 per cent in the number of customers using loan sharks. The scheme, called the Iceland Food Club, has been organised as part of their wider response to the cost of living crisis called 'Doing it right: right now'. ![]() The retailer says the loans will be available one loan at a time over six windows of the year that will coincide with the school holidays - a move they say will help shoppers "smooth out" incomes, while not needing to rely on them all year. Those who have taken out the small loans will be able to choose what day they make the repayments, or they can overpay if they want to. The CEO of Fair for You, Simon Dukes, said no one should have to go hungry in order to feed their children, or have to decide between eating or having hot water. They will be given to shoppers on a pre-loaded card which can be used to buy essential everyday items to help those struggling the most as prices spiral, WalesOnline reports. The frozen foods chain says the loans will be available for small amounts of between £25 and £100, which can be paid back at £10 per week. The loans have been organised in partnership with Fair for You, a not-for-profit online lending company. ![]() ![]() Supermarket Iceland is set to offer shoppers interest-free loans in a bid to help customers avoid food poverty during the cost of living crisis. ![]()
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